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Channel Partners Conference & Expo 2023

View, browse and sort the Channel Partners Conference & Expo agenda by session type and pass type.

How a NASCAR Driver Revved Up Our Channel Partners' Branding

Neil Farquharson  (Director of Marketing, ConectUS Wireless)

Rick Stapp  (Vice President of Sales Operations, ConectUS Wireless)

David Starr  (Owner, Team Texas High Performance Driving School)

Location: Level 2, The Venetian Ballroom I

Date: Wednesday, May 3

Time: 10:45 am - 11:20 am

Pass Type: All Access, CP Conference

Session Type: Conference Session

Track: Business of the Channel Track

Vault Recording: TBD

It’s the 21st century. Neither consumer nor business prospects want to be sold to. Their trust in what vendors say has dropped to an all-time low. The buyer's journey is no longer easy to predict, and the marketing funnel has long since relegated the sales funnel to history. Breaking through the noise, grabbing your target audience's attention and, most importantly, keeping them engaged, requires an understanding of how buying decisions are made and how to build the trust required to win sales. ConectUS has been working with NASCAR legend David Starr and several channel partners to develop and implement branding and marketing strategies that consistently bring in quality, leading to incremental sales. In this session, four-time NASCAR winner Starr will explain why associating your company's brand and business services to NASCAR or other sporting events is so effective. Attendees will hear from Rick Stapp, ConectUS’ vice president of sales operations, on what strategies are working. He will also outline why winning the hearts, minds and trust of prospective customers leads to more sales, long-lasting relationships and repeat business, all from branding and marketing costs that won’t bankrupt small businesses.