2024 Agenda

Data comes in all forms — raw numbers, statistics, analytics and market intelligence. But what’s important is the interpretation of all forms of hot data that can be converted into actionable insights. In this session, attendees will hear about just that from one of the industry’s leading technology advisors Matthew Toth, founder and lead consultant of C3 Technology Advisors. Hear why today’s technology advisors are not selling products but selling “you”—which means their brand and value proposition. Most channel partners, agents and tech advisors think they’re selling products. They’re not. They’re selling their time, resources and expertise as a. Toth has put this into practice at C3, his fast-growing technology consulting firm and distributor for midsize to enterprise customers with a global IT ecosystem of solutions and providers.