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2025 Agenda

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Evolving to a Customer-Centric Go-to-Market Organization

Omar Fouad  (Principal, The Alexander Group, Inc.)

Jake Johnson  (Principal, The Alexander Group, Inc.)

Location: Level 1 (Lower Level), Marco Polo 805

Date: Monday, March 24

Time: 10:40 am - 11:10 am

Pass Type: All Access, MSP Summit Conference - Get your pass now!

Session Type: Conference Session

Vault Recording: TBD

With the IT industry and services market posting some of their highest growth rates in recent history, every channel partner leader is fixated on growth. Growth is the lifeblood of any services-focused partner or MSP but it takes a strategic plan to advance your organization to new heights. In this session, one of the world’s most renowned experts on revenue growth will help attendees understand how to adapt and evolve to meet the needs of broader, more complex offerings and buyer expectations. To develop new revenue streams requires IT services companies to adapt their go-to-market strategies and organization to win in today’s competitive market. We will discuss how customer experience has become a critical differentiator that is impacted by all points along the buyer journey from initial encounter to long after the purchase. In this session, Alexander Group principal Omar Fouad and Jake Johnson will dig into the trends and insights from best-in-class IT services organizations that can be implemented in your new go-to-market organization.