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Agenda | Channel Partners Virtual 2021

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Emotional IQ: How to Measure Customer Emotion through Mobile Feedback

Robi Ganguly  (Co-Founder & CEO, Apptentive)

Date: Wednesday, March 3

Time: 12:10pm - 12:40pm

Session Type: Conference Session

Vault Recording: TBD

Leaders of channel partner organizations need to understand how to measure customer emotion to drive their organization’s success. In this session, attendees will learn how the world's largest consumer brands are measuring customer emotion in real time to power their loyalty programs, increase retention and capture market share. Mobile adoption has accelerated for companies across all industries and along with that adoption has emerged a powerful new vector of data: customer emotion measurement. The opportunity for companies to integrate customer emotion into the operations of the business are enormous and will help integrators and channel partners routinely deliver higher ROI to product, marketing, engineering and operations teams.