2025 Agenda

Communications, collaboration and connectivity solutions are the backbone of almost every technology advisor’s business. Those products and services bring home the bacon when it comes to pure transactional deals and the more complex ones involving longer-term recurring revenue engagements. Either way, channel partners who grew up in the telecommunications world need to have a deep understanding of the products they sell if they are to effectively market, sell and support them. In this session channel partners will hear from suppliers in sectors including customer experience, CPaaS, CCaaS, unified communications, wireless, IoT among other important markets. Suppliers will lay out their products’ core functionalities, unique selling points and target audiences to elp channel partners understand the primary features and capabilities of these products, identify the distinctive advantages that differentiate them and learn the specific needs and requirements of customers. The session is designed to help partners become better advisors to their customers by identifying market trends and challenges that can be overcome with these technology advances.