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Jay McBain (Principal analyst, Forrester)
George Leith (CCO, EVP Sales, Conquer Local Podcast Creator & Host, Vendasta)
Juan Fernandez (VP of Managed IT Services, ImageNet Consulting)
Ryan Walsh (Chief Channel Officer , Pax8)
Lincoln Lincoln (Vice President, Head of Global Sales, CloudBlue)
Date: Tuesday, March 2
Time: 11:20am - 12:00pm
Session Type: Keynote Panel
Vault Recording: TBD
We are in the middle of a major transformation in how technology companies go to market. The vast majority of global CEOs feel their current business models will be unrecognizable in the next three years and ecosystems are a main reason why. The factors at work are the structural changes in the economy â€” before and after COVID-19 â€” changing buyer journeys, new subscription and consumption models, and emerging technologies. As a result, most organizations are now considering marketplaces as the key ingredient to survival and success. This great Channel Partners Debate will focus on whether this shift is good for partners or not. Should suppliers and partners stick to traditional routes to market or jump into the marketplace frenzy? Join Forrester's Jay McBain, one of today's leading technology analysts, as he leads this debate to unpack these future trends, situate the phenomenon for partners and give attendees actionable advice on how to participate, lead and thrive in marketplaces.
Open to all attendees and exhibitors.