2026 Agenda

Christopher Smith is the expert in CRMs that don't suck! As the president and founder of Empellor CRM, Smith has a deep technical and business background spanning industries that have all experienced the same challenge: how to get their sales, marketing, and operational ERP systems working seamlessly together. Passionate about helping companies align their systems and business processes to achieve sustainable growth and scalability, Smith developed the unique “Propeller Methodology," a comprehensive roadmap for execution within the Microsoft Dynamics 365 framework. Smith is also the author of the book CRM Shouldn't Suck, which addresses common pitfalls in CRM implementations and offers practical strategies to ensure CRM success. Additionally, he is the creator and host of the CRM podcast, Sales Lead Dog, where he engages with top sales leaders who share insights into their journey to leadership, their effective use of CRM technology to drive sales performance, and their strategies for achieving success.