2024 Agenda

With cloud at the center of nearly every channel partner sale, understanding whether today’s hyperscalers fall as friends, foes or somewhere in between is critical. There may be no definitive answer, but the moves of the Big Three in recent months — including the rising use of marketplaces where customers can bypass the channel — have partners on edge. Microsoft has made numerous adjustments to its partner program that have raised eyebrows, AWS has partners questioning how well it works with MSPs, especially those serving SMB customers. And Google Cloud’s Gemini AI platform has partners wondering if it can leapfrog the front runners. Artificial intelligence will play a huge role from now on in the hyperscalers' channel programs. They claim it creates a massive opportunity for partners. This keynote panel will attempt to define the size and scope of the AI partner opportunity and identify where partners might run into conflicts with cloud providers. Panelists will share their experiences and insights on the hyperscalers’ direct sales efforts and how they navigate, cooperate or co-sell. A panel of cloud experts — MSPs from the 2023 Channel Futures MSP 501 — will answer those questions and more in this quick, informative session.