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2024 Agenda

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AI Symposium: Harness the Power of AI to Supercharge Sales and Accelerate Revenue Growth

Allison Bergamo  (Principal, Bergamo Marketing Group)

Location: Level 1 (Lower Level), Marco Polo 705

Date: Wednesday, March 13

Time: 10:45 am - 11:20 am

Pass Type: All Access, CP Conference - Get your pass now!

Session Type: Conference Session

Track: AI Symposium

Vault Recording: TBD

AI is transforming the channel, providing sales and marketing organizations with unprecedented opportunities to drive engagement, efficiency and revenue. ChatGPT may have grabbed headlines, but it's just a preview of how AI can optimize operations, free up selling time and accelerate growth.

AI advisor Allison Bergamo will demonstrate how you can tap into AI's potential to help your sales teams sell more. You will learn:


  1. The "5Ps of AI" to identify use cases that can help you achieve "quick wins" with the fastest path to value
  2. How to evaluate AI vendors and pilot AI projects using the 30-90 rule
  3. Must-have AI tools and how to integrate them into your tech stack
  4. How to measure results and calculate your AI ROI
  5. A 5-step plan for creating an AI-powered sales organization

Gartner predicts that by next year, 35% of chief revenue officers will use a centralized "Gen AI Operations Team" as part of their go-to-market organization. Don't get left behind. Join this session to start building and executing an AI strategy that delivers real sales results.