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Andra Hedden (CMO & Owner, Marketopia)
Date: Thursday, March 4
Time: 12:50pm - 1:20pm
Session Type: Conference Session
Vault Recording: TBD
Some sales strategies have gone out of style but social selling is here to stay. This is not a trend but a foundation of any business strategy that seeks to connect with and influence buyers of technology. Channel partners need to come to grips with a simple fact: social selling needs to be a staple in their marketing and sales team strategies. In fact, teams that use social selling create 45 percent more sales opportunities than teams that don't leverage such strategies. This session will help attendees understand how to successfully implement social-selling techniques in their businesses to optimize results. Learn how to grow technology businesses by effectively engaging with the millions of decision makers utilizing social media platforms and online forums in their buying journey.